Short Story:

Six years ago to stop relaxing my hair and that decision was just the beginning of more changes to come. I went from a die-hard creamy crack addict to a natural hair fanatic; Full blown meat eater to a conscious vegan  and (part-time flexitarian) and an average American striving for more of that American Dream to a simplistic minimalist in training. My life is not perfect and neither is my journey but I hope that by sharing my experiences through this blog I can inspire others to dare to be more of a conscious, authentic, simplistic and natural version of themselves. 

My goal with this website is to feature products that are produced by companies that do not test on animals and offer products for women of color.

Here are a few quick facts about me……..

What’s my name: Joanne

Age: 32

Transitioned to Natural:  March 2010 to August 2012

Hair type: 3c/4a, fine texture and dense (aka very thick)

Vegan: 2013-2106

Flexitarian: 2016- ?????

Cruelty Free Conscious : Since December 2015 (still transitioning)